Shabaz Book Campaign

To launch the debut book by TikTok influencer Shabaz, I'm Rich Your Poor, Lane + Co came up with the concept that his book is his manifesto for a better world. Shabaz's millions of followers enjoy watching him take down the rich and famous online, whose lives are completely removed from the day to day reality of normal life - all while lying in his bed wearing his Harry Potter pjs.

By pitching Shabaz as a politician, we were able to fun fun with the photo and video assets we created, all under the umbrella of the political slogan: Join the #Povvo Gang.