Lane + Co Branding
At Lane + Co , we know that branding is the heartbeat of any successful business, product, or project. It’s more than a logo or tagline—it’s the essence of who you are and what you stand for. That’s why we work with brands of all sizes, from ambitious start-ups to globally recognised household names, crafting branding solutions that capture their unique identity and aspirations.
Collaboration is at the core of our creative process. We believe the best results come from a true partnership, where we work hand in hand with you every step of the way. By understanding your goals, values, and vision, we ensure that your branding not only looks exceptional but also aligns strategically with what you want to achieve. Whether through visual identity or brand strategy, our mission is to create branding that authentically represents you and resonates deeply with your audience.
Get in touch:
hello@laneandco.design
Collaboration is at the core of our creative process. We believe the best results come from a true partnership, where we work hand in hand with you every step of the way. By understanding your goals, values, and vision, we ensure that your branding not only looks exceptional but also aligns strategically with what you want to achieve. Whether through visual identity or brand strategy, our mission is to create branding that authentically represents you and resonates deeply with your audience.
Get in touch:
hello@laneandco.design
↑ The Penguin Random House Online Re-design
Brand Strategy
At Lane + Co Design, we pride ourselves on a proven track record of defining and executing effective growth strategies across a wide array of sectors, including publishing, food and drink, fashion and beauty, as well as film and television. Our team understands that each industry presents unique challenges and opportunities, and we tailor our approach to deliver bespoke solutions that drive meaningful results.
Our expertise extends beyond surface-level solutions; we delve deep into your business's core needs to devise actionable, clear metrics for success. Whether you’re looking to achieve creative excellence, increase social engagement, hit ambitious financial targets, or address a need unique to your brand, we use our wealth of insights and experience to chart a pathway to success.We focus on the essential brand drivers that fuel long-term growth and relevance, including:
Brand Strategy: Crafting compelling narratives and positioning that resonate with your audience and set you apart in a competitive market.
Social Media Strategy: Creating impactful campaigns and content plans that amplify your reach and deepen connections with your community.
Brand Architecture: Structuring your brand portfolio to ensure clarity, coherence, and maximum impact across all touch points.
Digital Strategy: Leveraging cutting-edge tools and platforms to enhance your online presence and optimise your digital assets.
Employer Brand Strategy: Building a strong internal culture that attracts top talent and aligns your team with your brand’s mission and values.
At Lane + Co, we combine strategic thinking with a creative edge, ensuring every project not only meets its objectives but also propels your brand forward in a way that is authentic, sustainable, and impactful. Whatever your business goals, we’re here to help you achieve them with precision and innovation.
"With genuine care for the growth and success of brands, if you’re looking to elevate your brand to the next level, I would wholeheartedly recommend Lane + Co Design"
Lily Convey, Love Corn
Our expertise extends beyond surface-level solutions; we delve deep into your business's core needs to devise actionable, clear metrics for success. Whether you’re looking to achieve creative excellence, increase social engagement, hit ambitious financial targets, or address a need unique to your brand, we use our wealth of insights and experience to chart a pathway to success.We focus on the essential brand drivers that fuel long-term growth and relevance, including:
Brand Strategy: Crafting compelling narratives and positioning that resonate with your audience and set you apart in a competitive market.
Social Media Strategy: Creating impactful campaigns and content plans that amplify your reach and deepen connections with your community.
Brand Architecture: Structuring your brand portfolio to ensure clarity, coherence, and maximum impact across all touch points.
Digital Strategy: Leveraging cutting-edge tools and platforms to enhance your online presence and optimise your digital assets.
Employer Brand Strategy: Building a strong internal culture that attracts top talent and aligns your team with your brand’s mission and values.
At Lane + Co, we combine strategic thinking with a creative edge, ensuring every project not only meets its objectives but also propels your brand forward in a way that is authentic, sustainable, and impactful. Whatever your business goals, we’re here to help you achieve them with precision and innovation.
"With genuine care for the growth and success of brands, if you’re looking to elevate your brand to the next level, I would wholeheartedly recommend Lane + Co Design"
Lily Convey, Love Corn
↑ The LOVE CORN Re-design
Brand Design
With decades of experience across a wide range of creative disciplines, Lane + Co's award-winning team is uniquely equipped to craft the visual identity that will take your brand or project to the next level. We believe that great design is more than aesthetics—it’s about creating a cohesive and compelling representation of your brand that resonates deeply with your audience. Our multidisciplinary team of creatives brings together diverse expertise and fresh perspectives, ensuring every project we undertake is tailored to your unique goals and vision.
At Lane + Co, collaboration is at the heart of everything we do. We work closely with you to understand your brand’s essence, values, and aspirations. By blending this insight with our design expertise, we produce world-class deliverables that elevate your brand across every touchpoint. Our capabilities span a variety of areas, including:
Logo Design: Your logo is the cornerstone of your visual identity, and we specialise in crafting distinctive, memorable logos that leave a lasting impression.
Brand Guidelines and Visual Identity: We establish the rules and systems that ensure consistency across your brand, from typography to color palettes, creating a cohesive identity that strengthens your presence.
Digital Design: From websites to digital campaigns, we design visually engaging and user-friendly digital experiences that drive results.
Motion Identity: We bring your brand to life with dynamic motion graphics and animations that add a modern, energetic edge to your visual storytelling.
Tone of Voice: Beyond visuals, we help shape the way your brand speaks, ensuring your messaging is aligned with your identity and resonates with your audience.
By combining creativity, strategy, and meticulous attention to detail, Lane + Co Design delivers solutions that not only look incredible but also inspire, connect, and achieve meaningful impact for your brand.
"It was enjoyable coming up with something we both felt worked and then seeing it all come together. I would recommend Lane + Co Design in a heartbeat to anyone"
Christelle Randall, Christele + Co
At Lane + Co, collaboration is at the heart of everything we do. We work closely with you to understand your brand’s essence, values, and aspirations. By blending this insight with our design expertise, we produce world-class deliverables that elevate your brand across every touchpoint. Our capabilities span a variety of areas, including:
Logo Design: Your logo is the cornerstone of your visual identity, and we specialise in crafting distinctive, memorable logos that leave a lasting impression.
Brand Guidelines and Visual Identity: We establish the rules and systems that ensure consistency across your brand, from typography to color palettes, creating a cohesive identity that strengthens your presence.
Digital Design: From websites to digital campaigns, we design visually engaging and user-friendly digital experiences that drive results.
Motion Identity: We bring your brand to life with dynamic motion graphics and animations that add a modern, energetic edge to your visual storytelling.
Tone of Voice: Beyond visuals, we help shape the way your brand speaks, ensuring your messaging is aligned with your identity and resonates with your audience.
By combining creativity, strategy, and meticulous attention to detail, Lane + Co Design delivers solutions that not only look incredible but also inspire, connect, and achieve meaningful impact for your brand.
"It was enjoyable coming up with something we both felt worked and then seeing it all come together. I would recommend Lane + Co Design in a heartbeat to anyone"
Christelle Randall, Christele + Co
Brand Execution
At Lane + Co, we specialise in producing world-class creative work tailored to any execution your brand, product, or project requires. Creativity knows no bounds, and neither do we. By collaborating closely with our clients and engaging the most skilled talent in the industry, we ensure that every project is executed with precision, passion, and innovation. Our goal is simple: to bring your vision to life in ways that captivate your audience and achieve your objectives.
We offer a comprehensive suite of creative services, ensuring your brand is equipped to shine across all platforms and touch points:
Photography: From still-life setups that highlight intricate details to lifestyle photography that evokes emotion, and portraits that tell stories, our photographic expertise ensures your imagery stands out.
Campaigns and Advertising: We design cohesive, impactful campaigns that communicate your brand’s essence, reaching your audience with compelling visuals and narratives.
Websites and Digital Products: Combining aesthetics with functionality, we create websites and digital solutions that provide seamless user experiences while reflecting your brand identity.
Brand Launches and Campaigns: From the ground up, we build strategies and creative executions to launch or revitalise brands, ensuring they make a strong and lasting impression.
Brand Films and Video: We tell your story through the power of motion, crafting engaging brand films and videos that resonate and inspire.
Interactive Experiences: We design immersive, interactive experiences that foster deeper engagement and connection with your audience.
Environmental Design: Transforming physical spaces into branded experiences, we ensure your presence is impactful and memorable.
Animation and Email Design: From dynamic animations to eye-catching email campaigns, we bring creative energy to every medium.
Event Design: From concept to execution, we design events that leave lasting impressions.At Lane + Co, no challenge is too big or too small. Together, we can create extraordinary results that define your brand’s success.
We offer a comprehensive suite of creative services, ensuring your brand is equipped to shine across all platforms and touch points:
Photography: From still-life setups that highlight intricate details to lifestyle photography that evokes emotion, and portraits that tell stories, our photographic expertise ensures your imagery stands out.
Campaigns and Advertising: We design cohesive, impactful campaigns that communicate your brand’s essence, reaching your audience with compelling visuals and narratives.
Websites and Digital Products: Combining aesthetics with functionality, we create websites and digital solutions that provide seamless user experiences while reflecting your brand identity.
Brand Launches and Campaigns: From the ground up, we build strategies and creative executions to launch or revitalise brands, ensuring they make a strong and lasting impression.
Brand Films and Video: We tell your story through the power of motion, crafting engaging brand films and videos that resonate and inspire.
Interactive Experiences: We design immersive, interactive experiences that foster deeper engagement and connection with your audience.
Environmental Design: Transforming physical spaces into branded experiences, we ensure your presence is impactful and memorable.
Animation and Email Design: From dynamic animations to eye-catching email campaigns, we bring creative energy to every medium.
Event Design: From concept to execution, we design events that leave lasting impressions.At Lane + Co, no challenge is too big or too small. Together, we can create extraordinary results that define your brand’s success.
Get in touch to discuss your branding project:
hello@laneandco.design
hello@laneandco.design
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