BACK TO TOP →

Lane + Co Video

At Lane + Co Design, video production is a cornerstone of what we do. We have a world class creative team to support our clients across all aspects of video, animation and social media strategy, with a proven track record of achieving huge commercial and editorial results. To take YouTube as just one example, we have produced organic content which has been viewed over 60 million times.

What makes Lane + Co so unique is our unrivalled experience in strategy and creative direction. We can also offer you a combined video and photography package, making us a one stop shop for all your production needs.

Get in touch:
hello@laneandco.design

↑ Video Production from Lane + Co

Video
At Lane + Co Design, we understand the power of video in connecting with audiences, telling stories, and elevating brands. With 20 years of experience creating and filming premium video content, we pride ourselves on delivering high-quality productions tailored to your unique needs. Whether you’re looking to captivate viewers on social media, document a memorable event, or create compelling corporate visuals, our expert crew is equipped to make it happen.

Our team specialises in short-form social content, crafting videos that engage and resonate across platforms like TikTok, Instagram, and YouTube. We’re adaptable, professional, and committed to excellence, offering end-to-end services that include industry-leading equipment, meticulous production management, and world-class editing.

We bring creativity and technical precision to every project we undertake, including:
Interviews: Capture authentic conversations with polished visuals and sound.
Events: Relive your biggest moments with professional event coverage.
Food and Drink: Showcase culinary artistry with stunning, appetising visuals.
Documentaries: Tell compelling stories with depth and authenticity.
Behind-the-Scenes: Highlight your creative process and engage your audience with an insider’s view.
Social Media Content: Create scroll-stopping videos optimised for TikTok, Instagram, and YouTube.
Corporate Videos: Communicate your brand’s vision with polished, professional presentations.
Editorial: Blend creativity and storytelling

↑ Christmas Brand video for Penguin Random House

↑ Brand video for Carrolls Insurance

Animation
At Lane + Co Design, we understand the transformative power of animation in capturing attention, conveying complex ideas, and telling stories that resonate. With vast experience in creating premium animated content, we’ve built a reputation for delivering exceptional results tailored to the unique needs of each project. Whatever your vision, we’re here to bring it to life with creativity, precision, and innovation.

The possibilities with animation are truly limitless. Whether you’re envisioning the timeless charm of traditional animation, the sleek appeal of 2D and 3D visuals, or the cutting-edge realism of CGI and motion capture, Lane + Co Design has the expertise and resources to make it happen. Our expansive network of animators, motion graphic designers, and illustrators allows us to handpick the perfect team for your project, ensuring that every detail is executed flawlessly.What sets us apart is our commitment to creative direction. We don’t just create animations; we craft experiences. From concept development and storyboarding to the final render, we guide each step of the process with a clear vision, ensuring that the finished product aligns perfectly with your goals and audience expectations.

Our Animation Capabilities Include:
Traditional Animation: Hand-drawn charm that adds a personal touch to your project.
2D Animation: Sleek and versatile visuals perfect for explainer videos, ads, and more.
3D Animation: Dynamic and lifelike designs that bring your concepts to life.CGI: Cutting-edge computer-generated imagery for immersive storytelling.
Motion Capture: Seamlessly transform real-world movements into digital animation.
Motion Graphics: Eye-catching visuals to communicate data, ideas, or narratives.
Stop Motion: Unique and tactile animations that stand out.
Storyboarding: Laying the groundwork for clear, impactful animation storytelling.

At Lane + Co Design, we believe that animation is more than just a medium—it’s a way to connect, inspire, and engage. Whether you’re creating a bold advertising campaign, an educational piece, or a cinematic masterpiece, our team will work with you to deliver animated content that exceeds your expectations.

Let us bring your vision to life with the creativity and expertise that define Lane + Co Design.

↑ Penguin Classics in Audio for Penguin Random House

↑ Alcohol Free Beer animation for Brewdog

↑ Here One Moment animation for Michael Joseph

Strategy
At Lane + Co Design, we go beyond creative direction, video, and animation to offer unparalleled expertise in social media strategy. With years of experience launching and relaunching social channels, we’ve helped brands achieve remarkable editorial and commercial success. Our team has worked with a diverse range of clients, including BuzzFeed and Penguin Books, driving growth and engagement across platforms.

A standout example of our social media expertise is the relaunch of the Penguin Books UK YouTube channel. When we took on this project, we identified key areas for improvement and developed a strategy to enhance the channel’s overall quality and audience appeal.First, we introduced a new approach to video production, focusing on quality, consistency, and tone of voice. This meant upgrading lighting equipment and editing standards to ensure that every video felt polished and professional. We also prioritised creating eye-catching thumbnails and optimising video titles to increase discoverability and engagement.

This holistic strategy paid off. The Penguin Books UK YouTube channel experienced unprecedented growth, with subscriber numbers skyrocketing from 30,000 to 300,000. Monthly views surged from 175,000 to an incredible 2.5 million, a testament to the impact of our strategic and creative efforts.

Our success with Penguin exemplifies how Lane + Co Design approaches social media strategy. We don’t just focus on aesthetics or content; we dig deep into understanding your audience and developing a cohesive, results-driven plan. Whether it’s crafting a compelling tone of voice, optimising visuals, or elevating production quality, we know how to create social media channels that resonate with users and build lasting connections.With Lane + Co Design, you’re not just getting a team that understands social media—you’re partnering with experts who know how to make it work for your brand.
Get in touch to discuss your video project:
hello@laneandco.design

↓ View more of our work