Lane + Co Design: Web Design
At Lane + Co Design, we live and breathe web design. For 20 years, we’ve been crafting digital experiences that captivate audiences and drive meaningful results. As an award-winning agency, recognised with a prestigious "Site of the Day" honour, we know what it takes to create a website that not only looks stunning but also performs at the highest level. From integrating original video, animation, and photography to delivering tailored solutions for e-commerce and editorial clients, our approach to creative web design is both innovative and strategic.
Whether you’re a household name like Penguin Random House, an emerging brand like Nappy Slapped or a corporate business like Carrolls Insurance, our mission is simple: to bring your vision to life through thoughtful, impactful design. Let us tell you why Lane + Co Design is the ideal partner for your next project.
Get in touch:
hello@laneandco.design
Whether you’re a household name like Penguin Random House, an emerging brand like Nappy Slapped or a corporate business like Carrolls Insurance, our mission is simple: to bring your vision to life through thoughtful, impactful design. Let us tell you why Lane + Co Design is the ideal partner for your next project.
Get in touch:
hello@laneandco.design
Decades of Expertise in Creative Web Design
With two decades of experience under our belt, we’ve seen the evolution of web design firsthand. We’ve adapted to changing technologies, user behaviors, and industry trends, ensuring that every website we create is ahead of the curve. Our diverse client portfolio—spanning publishing, food and beverage, insurance, and media—demonstrates our ability to tackle projects of any size or complexity.
When Penguin Random House needed a fresh digital presence, we delivered a website that not only reflected their stature but also delivered results. By focusing on user experience and compelling design, we increased their clicks to retail by 13%, directly contributing to their sales.
For LOVE CORN, we designed an e-commerce platform that blended playfulness with functionality, making it easy for customers to fall in love with their brand.Our experience spans industries, but the thread that ties all our projects together is our commitment to creative web design that resonates with users and achieves measurable outcomes.
Why Creativity is at the Core of What We Do
At Lane + Co Design, we believe creativity is what sets great websites apart from the rest. We don’t settle for templates or one-size-fits-all solutions. Instead, we start every project with a blank canvas, letting your brand’s personality, goals, and audience guide our design decisions.
Our ability to integrate original video, animation, and photography into web design allows us to create immersive digital experiences that captivate visitors from the moment they land on your site. Imagine a homepage that opens with a dynamic video showcasing your brand story, animated transitions that guide users seamlessly through your site, or custom photography that makes your products shine. These elements don’t just enhance aesthetics—they make your website memorable.
For BuzzFeed News, we created an engaging and modern editorial design that prioritised visual storytelling, ensuring readers stayed engaged with their content.
For Nappy Slapped, a bold and playful brand, we leaned into their quirky identity, crafting a website that stood out in every way possible.By combining technical expertise with artistic flair, we’ve redefined what creative web design means for our clients.
When Penguin Random House needed a fresh digital presence, we delivered a website that not only reflected their stature but also delivered results. By focusing on user experience and compelling design, we increased their clicks to retail by 13%, directly contributing to their sales.
For LOVE CORN, we designed an e-commerce platform that blended playfulness with functionality, making it easy for customers to fall in love with their brand.Our experience spans industries, but the thread that ties all our projects together is our commitment to creative web design that resonates with users and achieves measurable outcomes.
Why Creativity is at the Core of What We Do
At Lane + Co Design, we believe creativity is what sets great websites apart from the rest. We don’t settle for templates or one-size-fits-all solutions. Instead, we start every project with a blank canvas, letting your brand’s personality, goals, and audience guide our design decisions.
Our ability to integrate original video, animation, and photography into web design allows us to create immersive digital experiences that captivate visitors from the moment they land on your site. Imagine a homepage that opens with a dynamic video showcasing your brand story, animated transitions that guide users seamlessly through your site, or custom photography that makes your products shine. These elements don’t just enhance aesthetics—they make your website memorable.
For BuzzFeed News, we created an engaging and modern editorial design that prioritised visual storytelling, ensuring readers stayed engaged with their content.
For Nappy Slapped, a bold and playful brand, we leaned into their quirky identity, crafting a website that stood out in every way possible.By combining technical expertise with artistic flair, we’ve redefined what creative web design means for our clients.
"With genuine care for the growth and success of brands, if you’re looking to elevate your brand to the next level, I would wholeheartedly recommend Lane + Co Design"
Lily Convey, Love Corn
Lily Convey, Love Corn
↑ Carroll's Insurance
Creative and tailored solutions for your website
Our experience spans two critical areas of web design: e-commerce and editorial. While the goals for these industries may differ, our approach is rooted in the same principles—understanding your audience, highlighting your strengths, and delivering results.
E-Commerce Websites That Sell
An e-commerce website is more than a digital storefront; it’s your most important sales channel. Our expertise in creative web design ensures that your e-commerce site is not only visually appealing but also optimised for conversions.
For LOVE CORN, we created a platform that embodied their playful brand identity while prioritising ease of navigation and a seamless checkout process. By leveraging bold colours, engaging imagery, and intuitive layouts, we turned casual visitors into loyal customers.
Here’s what we deliver for e-commerce clients:
Responsive Design: Your site will look and perform beautifully on any device.
User-Centric Features: From advanced product filtering to streamlined checkout flows, we focus on the user experience.
Scalable Solutions: As your business grows, your website will grow with you.
Editorial Websites That Engage
For editorial clients, the challenge lies in balancing form and function. Your content needs to shine while your site remains fast, accessible, and easy to navigate.We’ve worked with some of the biggest names in publishing, including Penguin Random House and BuzzFeed News. For Penguin, we created a site that seamlessly integrated their vast array of books and authors while driving retail clicks—a 13% increase, to be exact.Our editorial designs prioritise:
Custom Content Management Systems (CMS): Tailored to your needs, whether you’re publishing daily articles or long-form features.
Reader Engagement: Clean layouts, bold typography, and interactive elements keep readers coming back for more.
Search Engine Optimisation: Your content deserves to be seen, and we’ll ensure it ranks.
"It was enjoyable coming up with something we both felt worked and then seeing it all come together. I would recommend Lane + Co Design in a heartbeat to anyone"
Christelle Randall, Christele + Co
E-Commerce Websites That Sell
An e-commerce website is more than a digital storefront; it’s your most important sales channel. Our expertise in creative web design ensures that your e-commerce site is not only visually appealing but also optimised for conversions.
For LOVE CORN, we created a platform that embodied their playful brand identity while prioritising ease of navigation and a seamless checkout process. By leveraging bold colours, engaging imagery, and intuitive layouts, we turned casual visitors into loyal customers.
Here’s what we deliver for e-commerce clients:
Responsive Design: Your site will look and perform beautifully on any device.
User-Centric Features: From advanced product filtering to streamlined checkout flows, we focus on the user experience.
Scalable Solutions: As your business grows, your website will grow with you.
Editorial Websites That Engage
For editorial clients, the challenge lies in balancing form and function. Your content needs to shine while your site remains fast, accessible, and easy to navigate.We’ve worked with some of the biggest names in publishing, including Penguin Random House and BuzzFeed News. For Penguin, we created a site that seamlessly integrated their vast array of books and authors while driving retail clicks—a 13% increase, to be exact.Our editorial designs prioritise:
Custom Content Management Systems (CMS): Tailored to your needs, whether you’re publishing daily articles or long-form features.
Reader Engagement: Clean layouts, bold typography, and interactive elements keep readers coming back for more.
Search Engine Optimisation: Your content deserves to be seen, and we’ll ensure it ranks.
"It was enjoyable coming up with something we both felt worked and then seeing it all come together. I would recommend Lane + Co Design in a heartbeat to anyone"
Christelle Randall, Christele + Co
The Lane + Co Design Process
What sets Lane + Co Design apart is our collaborative approach. We believe the best websites come from understanding your vision and combining it with our expertise. Here’s how we bring your website to life:
Discovery Phase: We begin by learning everything about your business, audience, and goals. This phase is critical for understanding the foundation of your creative web design needs.
Strategy Development: We craft a tailored strategy that aligns your website with your objectives, whether that’s increasing sales, boosting engagement, or enhancing brand awareness.
Wireframing & Prototyping: Before we dive into design, we create wireframes and prototypes to map out the structure and functionality of your site.
Design & Development: This is where your website comes to life. From custom animations to original photography, we integrate all the creative elements that make your site unique.
Testing & Launch: We rigorously test your site to ensure it’s fast, secure, and flawless across devices and browsers.
Ongoing Support: Our partnership doesn’t end at launch. We provide ongoing support and updates to keep your website performing at its best.
Recognised Excellence in Creative Web Design
We don’t just say we’re good at what we do—our accolades back it up. Being recognised with a “Site of the Day” award for the Lane + Co Design website is a testament to our commitment to pushing the boundaries of web design. This recognition reflects our ability to blend technical expertise with artistic vision, delivering websites that are both innovative and effective.
SEO-Optimized Designs That Drive Traffic
In today’s digital landscape, having a beautiful website isn’t enough. It needs to be discoverable. That’s why every website we design is optimized for search engines from the ground up.We use SEO best practices, from clean code to keyword integration, ensuring your site ranks high for relevant searches. By optimising for speed, mobile performance, and content structure, we help you attract and retain more visitors. This approach is especially important for clients like Penguin Random House, where visibility directly impacts sales and engagement.
When it comes to creative web design, we don’t just focus on aesthetics—we make sure your site performs.
Our clients range from global brands to niche startups, and each project tells a story of collaboration and success. Here are just a few highlights:
Penguin Random House: A sleek, user-friendly website that increased clicks to retail by 13%.
LOVE CORN: A playful and functional e-commerce platform that reflects their fun brand identity.
BuzzFeed News: A dynamic editorial site that elevates storytelling through modern design.
Carrolls Insurance: A professional, trustworthy online presence for a complex industry.
Nappy Slapped: A bold, unconventional website that mirrors their quirky personality.
Each project demonstrates our ability to tailor creative web design solutions to the unique needs of our clients.
Discovery Phase: We begin by learning everything about your business, audience, and goals. This phase is critical for understanding the foundation of your creative web design needs.
Strategy Development: We craft a tailored strategy that aligns your website with your objectives, whether that’s increasing sales, boosting engagement, or enhancing brand awareness.
Wireframing & Prototyping: Before we dive into design, we create wireframes and prototypes to map out the structure and functionality of your site.
Design & Development: This is where your website comes to life. From custom animations to original photography, we integrate all the creative elements that make your site unique.
Testing & Launch: We rigorously test your site to ensure it’s fast, secure, and flawless across devices and browsers.
Ongoing Support: Our partnership doesn’t end at launch. We provide ongoing support and updates to keep your website performing at its best.
Recognised Excellence in Creative Web Design
We don’t just say we’re good at what we do—our accolades back it up. Being recognised with a “Site of the Day” award for the Lane + Co Design website is a testament to our commitment to pushing the boundaries of web design. This recognition reflects our ability to blend technical expertise with artistic vision, delivering websites that are both innovative and effective.
SEO-Optimized Designs That Drive Traffic
In today’s digital landscape, having a beautiful website isn’t enough. It needs to be discoverable. That’s why every website we design is optimized for search engines from the ground up.We use SEO best practices, from clean code to keyword integration, ensuring your site ranks high for relevant searches. By optimising for speed, mobile performance, and content structure, we help you attract and retain more visitors. This approach is especially important for clients like Penguin Random House, where visibility directly impacts sales and engagement.
When it comes to creative web design, we don’t just focus on aesthetics—we make sure your site performs.
Our clients range from global brands to niche startups, and each project tells a story of collaboration and success. Here are just a few highlights:
Penguin Random House: A sleek, user-friendly website that increased clicks to retail by 13%.
LOVE CORN: A playful and functional e-commerce platform that reflects their fun brand identity.
BuzzFeed News: A dynamic editorial site that elevates storytelling through modern design.
Carrolls Insurance: A professional, trustworthy online presence for a complex industry.
Nappy Slapped: A bold, unconventional website that mirrors their quirky personality.
Each project demonstrates our ability to tailor creative web design solutions to the unique needs of our clients.
Let’s Create Something Extraordinary Together
Your website is more than a project to us—it’s a partnership. At Lane + Co Design, we’re passionate about crafting websites that not only meet your expectations but exceed them. From integrating original video, animation, and photography to optimising for SEO and user engagement, we approach every project with creativity, strategy, and dedication.
If you’re ready to elevate your digital presence with award-winning creative web design, we’d love to hear from you. Let’s bring your vision to life and create a website that reflects your brand’s true potential.
With Lane + Co Design, you’re not just getting a website—you’re getting a digital masterpiece.
Let’s get started. Get in touch to discuss your web design project:
hello@laneandco.design
Your website is more than a project to us—it’s a partnership. At Lane + Co Design, we’re passionate about crafting websites that not only meet your expectations but exceed them. From integrating original video, animation, and photography to optimising for SEO and user engagement, we approach every project with creativity, strategy, and dedication.
If you’re ready to elevate your digital presence with award-winning creative web design, we’d love to hear from you. Let’s bring your vision to life and create a website that reflects your brand’s true potential.
With Lane + Co Design, you’re not just getting a website—you’re getting a digital masterpiece.
Let’s get started. Get in touch to discuss your web design project:
hello@laneandco.design
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