LOVE CORN Re-Design

It’s no wonder LOVE CORN is the UK’s fastest-growing snack brand in retail, bringing Delicious Crunchy Corn into the mainstream since its launch in 2017. With bold flavours and simple ingredients, LOVE CORN has captured the hearts (and taste buds) of snack lovers—one crunchy kernel at a time.

When founders Jamie and Gavin approached us for a brand refresh, we were excited to help shape the next chapter of LOVE CORN. We began by diving into the brand’s core audience, identifying three key customer personas. From there, we crafted a fresh brand identity to support LOVE CORN’s rapid growth.

New Photography and Visual Assets: We created an extensive suite of portrait and still-life images for social media, in-store displays, and ads, carefully styled to resonate with LOVE CORN’s diverse audience.

Custom CGI Corn Visuals: We developed unique CGI corn assets now used on packaging and in-store displays to give the brand a distinctive look.

Website Redesign: We revitalised LOVE CORN’s website, aligning it with the new branding to deliver a fresh and seamless user experience.

Amazon Store Revamp: We optimised LOVE CORN’s Amazon storefront and product pages, which led to a boost in online sales.

Creative Direction for Collaborations: We guided several marketing initiatives, including a fun partnership with Minions (Universal), adding a playful twist to the brand.

The refreshed visual identity captures LOVE CORN’s bold, lively energy, helping it stand out as a game-changing snack in the competitive market. Since the re-design, LOVE CORN won The Grocer Gold Awards: SME Brand of the Year.

"Before we dove into creating the new visual direction, working with Lane + Co to define our brand’s core demographics gave us a unified, clear path forward. Seeing LOVE CORN’s identity mature over the past year has empowered us to move confidently into this new phase. Tim and his team truly understand who we are and what resonates with our customers, making them invaluable partners in our journey."

Jamie + Gavin, LOVE CORN Founders