It Begins With A Book

Written By Tim Lane

Overview

For Penguins 2020 Christmas campaign, I conceived and directed this advert, telling the story of Sandra's love of the classic book, War and Peace by Leo Tolstoy. By overcoming the stigma attached with reading such a famously difficult text, Sandra felt empowered to be a better mother. This story shows that all change, big or small, can start by reading a book.

This video was an Honoree, Video Ad Shortform at The Webby Awards, 2020

Creative Direction: Tim Lane
Senior Video Producer: Oisin Bickley
Photography: Stuart Simpson