Penguin's Illustrated Christmas Campaign

Written by Tim Lane

Overview

For Penguin's 2021 Christmas campaign, I played with the idea of books being a catalyst for special moments with loved ones. The first Christmas which didn't require social distancing post Covid, books felt like the perfect way to break the ice with someone in person.

Books are an affordable luxury. They can be meaningful, thoughtful presents which say a lot, for relatively little.

Creative Direction: Tim Lane
Illustration: Bianca Bagnarelli